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Module Highlight: CRM

Customer Relationship
Management

Build Stronger Customer Relationships and Accelerate Sales Growth.

Manage leads, opportunities, customers, sales pipeline, campaigns, appointments, communications, sales analytics, and customer engagement in one connected CRM workspace.

CRM Module

CRM Workspace

Leads • Opportunities • Customers • Campaigns

Why CRM Matters

Convert Relationships into Revenue

CRM improves customer relationships, lead conversion, sales growth, pipeline visibility, customer retention, opportunity tracking, campaign performance, and sales productivity through a unified customer engagement process.

01

Customer Relationships

02

Lead Conversion

03

Sales Growth

04

Sales Visibility

05

Customer Retention

06

Opportunity Tracking

07

Campaign Performance

08

Sales Productivity

Core Capabilities

CRM Functions in One Connected Flow

Manage leads, opportunities, customers, sales pipeline, campaigns, maintenance records, CRM reports, setup, and settings.

01

Lead Management

Capture leads, define lead sources, assign lead owners, and manage lead details from the first interaction.

LeadLead SourceLead OwnerLead Details
02

Opportunity Management

Track sales opportunities by stage, review opportunity summaries, and monitor the full sales opportunity lifecycle.

OpportunitySales StageOpportunity Summary
03

Customer Management

Manage customer information, customer groups, customer history, and relationship records in one connected place.

CustomerCustomer GroupCustomer History
04

Sales Pipeline

Control the journey from lead to opportunity, customer, contract, appointment, and communication tracking.

LeadOpportunityCustomerContract
05

Campaign Management

Run campaigns, email campaigns, SMS activities, SMS logs, and email groups to improve customer engagement.

CampaignEmail CampaignSMS CenterSMS Log
06

Maintenance Management

Manage maintenance schedules, maintenance visits, and warranty claims linked to customer service activities.

Maintenance ScheduleMaintenance VisitWarranty Claim
How It Works

From Lead Capture to Sales Performance

A structured CRM workflow that starts with lead capture, continues through opportunities, pipeline activities, communications, and campaigns, and ends with performance analysis.

CRM Workflow
01

Capture Leads

Register new leads and classify them by source, owner, and lead details.

02

Convert Opportunities

Convert qualified leads into opportunities and move them through sales stages.

03

Manage Pipeline

Track customers, appointments, contracts, and communications across the sales pipeline.

04

Run Campaigns

Launch email and SMS campaigns to improve customer engagement and conversion.

05

Analyze Results

Review CRM reports, sales funnel performance, campaign efficiency, and lead owner productivity.

User Roles

Who Uses This Module

CRM supports sales, customer service, and marketing teams with customer visibility, pipeline control, and campaign performance tracking.

Sales Manager

Oversees sales performance, sales pipeline activity, lead conversion, and sales growth.

Sales Officer

Manages leads, opportunities, appointments, and customer relationships.

Customer Service Representative

Handles customer communications, follow-up activities, and service-related records.

Marketing Officer

Creates campaigns, manages email and SMS outreach, and monitors campaign performance.

Customer Relationship Management

Ready to Build Stronger
Customer Relationships?

Discover how Onsetway ERP helps you manage leads, opportunities, customers, sales pipeline, campaigns, appointments, communications, and CRM analytics in one connected system.